What Is Chatbot Marketing? Benefits, Examples & Tips

Creating a comprehensive conversational flow chart will feel like the greatest hurdle of the process, but know it’s just the beginning. It’s the commitment to tweaking and improving in the months and years following that makes a great bot. But to be honest, that’s not enough to eradicate the threat of bad bots. Beyond users, bots must also please the messaging apps themselves. Executives have confirmed that advertisements within Discover — their hub for finding new bots to engage with — will be the main way Messenger monetizes its 1.3 billion monthly active users. If standing out among the 100,000 other bots on the platform wasn’t difficult enough, we can assume Messenger will only feature bots that don’t detract people from the platform.

Quick Replies are pre-defined replies that a user gets when they enter a message. These typically address common queries that customers usually have and guide users to a quick resolution. Create more compelling messages by including emojis, images or animated GIFs to your chatbot conversation.

Give your bot a voice … and a warm welcome message

For example, on Zenefits’ contact us page, the chatbot leads with a value-driven message and offers to connect the visitor to sales instantly. By adding a chatbot to your content landing pages, you can start conversations through your content, improving your conversion rates and setting the stage for a deeper relationship. Our conversational landing page for our Book of Hooks has a chatbot embedded in it, allowing readers to ask questions and even jump into a conversation with our sales team. Think about any potential questions visitors may have in order to plan a chatbot strategy.

Build out a conversion tree for every question you ask and each response you will provide the user with. Some conversations may stop what is chatbot marketing after one question and some may span multiple levels. This is essential because demographics differ for each social network.

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

Modern chatbots do the same thing by holding a conversation with customers. This conversation may be in the form of text, voice or a hybrid of both. Send simple customer satisfaction surveys and follow-ups to your visitors after the conversation is over. This way, you can collect customer feedback and gain insights on what your customers ask about, what they’re interested in, and how likely they are to recommend you. This can show if you’re meeting customer needs and what you should change to improve.